This is overall a very good phone. This is the third Sony Ericsson phone that I have owned and I think it lives up to their quality and track record. I'll go over the typical pros and cons:

Pros:
1. Battery life is amazing. I haven't had it drop any lower than 70% on its battery meter. And that's with frequent usage throughout the day talking and using the Walkman player. That's with putting it on the charger by the end of the day.
2. Call clarity is very good and fairly loud on the highest setting. Ringtones can also be pretty loud depending on which tone you choose.
3. The screen is clear, colorful, and pretty sharp, although not as sharp as other high- end handsets, it won't disappoint.
4. Menus are easy to navigate and are quickly responsive. I haven't experienced any lag between button presses and actions on the screen. It's very easy to browse your files on the built in memory as well as the memory stick.
5. The handset accepts memory sticks to increase the amount of storage. I have a 2GB Sandisk memory stick currently. Sony's documentation says that 512MB is the maximum storage because they have either not tested the higher capacities, or they were not available at the time of documentation. Some people have experienced problems getting some 1GB memory sticks to work, so you may have to try a couple of them out.
6. The earbuds that come with the handset are very good. They are very, very deep on their bass. They have silicone nubs on the end that help to create a more snug fit. I have an identical pair that I purchased a few years ago for $50. The only difference is that the cord is a little more stiff this time around and doesn't look as high quality, but I'm definitely not complaining. They're so much better than a lot of the other junk earbuds that other manufacturers supply.
7. The Walkman media player is pretty good and can run in the background while you perform other tasks on the handset. You can tell that Sony put a lot more thought into the Walkman than other manufacturers do, with the quality and options that it provides. You can create playlists within the program and sort by artist or tracks for playback. It also has a shuffle option. One of the best things for me was the equalizer. You can choose from: Normal, Bass, Mega, Bass, Voice, and Treble Boost. You can also manually adjust the settings if you wish.
8. There are several ways to connect your handset to your PC. You can use the USB cable, which may or may not come with your handset depending on where you buy yours, I ordered directly through Cingular and it was an added bonus. You can also connect through Bluetooth. When you connect the handset to a PC you can synchronize your Outlook contacts, calendar, tasks, and notes. You have several ways to add music or other files to your handset as well. You can add files with Windows Explorer or by using Sony's PC Suite software. One fairly undocumented feature about transferring music is that you can use Windows Media Player to synchronize your music library instead of using Sony's Disc2Phone software. The only difference is that Disc2Phone will convert non copy protected WMA files to a playable format on the handset. Windows Media Player will just transfer the WMA file over, which won't play on the handset. So probably most music library programs, with the exception of iTunes, will allow you to transfer non copy protected music files to the handset.
9. The FM radio is a nice addition and has a very good reception. You have to connect the headset since the antenna is built into it, but you can set an option to play sound through the loudspeaker of the phone. You can save your presets. It also has Radio Data System (RDS) which can show the name of the station and track/artist info if the station is capable of transmitting it.
10. Sony Ericsson is still one of the best out there in providing free and accessible software from their website. A lot of other manufacturers like to charge for basic file transfer software. Their website even has a lot of ringtones, images, themes, and games free of charge.


Cons:
1. This is a common problem with a lot of users. The battery cover is one of the most difficult things to get off. Some say it gets easier the more times you do it, so we'll see if that's true.
2. The number pad's buttons are flush with the casing, blend together, and don't have much identity when you're trying to dial without looking at the numbers.
3. You can customize the directional pad to open up specific menus when you're at the standby screen but you can't customize the middle "Jack" button. You know, that stupid little orange guy that you always hit on accident and then you get to see how many times you did it when you get your billing statement. This is a common thing on a lot of handsets out there, so it really shouldn't be held up against Sony Ericsson as it's more than likely enforced by Cingular to restrict that option.
4. The hinge where it flips open is just a little bit wobbly and not completely snug.
5. The camera is 640x480 VGA (about 0.3 megapixels) and is pretty basic. Since the Walkman feature has so much emphasis, it seems like they just tacked the camera on to sell the phone to a wider crowd.
6. When you connect the handset to a PC via USB or Bluetooth you are presented with two options on the handset and you must choose one of the options before you can proceed. The first option is File Transfer Mode which allows you to drag and drop files. The other option is Phone Mode which allows you to synchronize with Outlook or use the phone as a modem connection for the PC. I'm not sure why they separated these functions other than for the purpose of still allowing some functionality while you're on a flight. It would have been much easier if you could choose an option to force the handset to default to your most frequent choice. When you are in File Mode your GSM/GPRS signal is disabled, so it forces me to work quickly so I don't miss any calls. Another strange thing is that when you're in Phone Mode there is an option in the PC Suite software that allows you to browse and drag and drop your files. You can add your music, pictures, etc. that way, you just won't be able to use Windows Media Player or Disc 2 Phone to synchronize your music since it won't recognize the handsets internal memory or memory stick.
7. Synchronizing your contacts with Outlook was not the most pleasant experience initially. It took any contact from Outlook that had grouped entries within it and spread them out into individual entries on the handset's address book. For some reason it would also transfer the grouped entries to the handset, which was what I wanted, but I basically had to go through and remove all of the individual duplicates in the handset's address book. I even started over from scratch and deleted the addresses from the phones memory as well as the SIM memory and it would still transfer them to the handset the same way. Although I did find that if you set everything in the handset's address book to how you want it, you can choose in the PC Suite software to synchronize and make the handset the primary dictator on any changes. There is also the option to keep the contact that was updated most recently on either the handset or Outlook and update the old one. It may take you a while, but you should experiment and find which option works best before giving up.


Hope any of this helps in your buying decision.



The sim card is weary hard to remove. I don't know why sony ericsson did that with their phone.The phone futures are great and work well.

I love this phone. It works very well. However I was disappointed that it does not come (at least from Amazon) with a usb cable, or a memory stick. Both of these items are required to use the features in the product description, so it would have been nice if Amazon would have stated what would and would not be included with the phone.

Why can't I renew my existing account for 2 yrs. instead of having to purchase a new plan. I.E. just send me the phone and I'll put my own sim card in it. I don't see this option.

I love love love this phone. It is my first phone and I love it. I adore the keypad, just got a ringtone and it is predownloaded with a ton of game demos. I got bowling, neopets,jewel quest,tetris, wheel of fortune and more. Really great demos. The camera works okay and I am still working on the music thing. All of my friends have the same boring nextel and when I showed them mine each and every one fell in love with it and they all talk about it. Not a lot of people have cingular anymore but it is great to have something of your own. You must get this phone...also a great phone for teens.

I got this phone yesterday, so I'm still mostly unfamiliar with it..so i'll be updating this review soon.

These are my observations so far--

The top half of the phone.. with the screen seems a bit wobbly where it is connected.
The display screen on the front of the phone cannot display a wallpaper.

The volume at which I hear the person calling is a bit low, but i'm sure there's a way of adjusting this, which i just havent found yet.
Also, i'm trying to use mp3s as my ringtone, however, when i put the mp3 on the phone and try to set it as the ringtone..it says that i cannot use it as a ringtone.. Not too sure why.. since i am able to set it as the msg alert tone.
Can someone help with this??


Ok, I'm one for simplicity. I don't need the mp3 playing ability, camera, etc, but one cannot find a phone without the extras, sooooo......

The sound quality is good. I've had a few complaints about background noisy when I'm on the road, but not so bad that its impossible to hear.

The speakerphone is poor, bad, crap. I really need to use the speakerphone, but just can't do it with this phone. Its not loud enough and can be scratchy.

The ringer can be set to nice and loud. It even gives you a little warning about hearing loss when you max out the ringer.

I love it that it is light and easy to hold. The buttons are easy enough for me. Screen is clear.

It does get good FM reception and sounds pretty good if you are into that.

I do agree with other reviewers that the memory card required for this phone is expensive; but, sony does offer a bundle package that comes with the software, USB cable, and 1gb memory card all for 54.99 Considering I only paid 29.99 for the phone I was a little dicouraged by the fact that the memory card cost more than the phone. I changed my mind on that immediately after I transferred music onto the card and put it into my phone. The sound quality is excpetional. I'm not sure why other reviewers have negative feedback for the sound quality. This phone is so loud that I have to have it on the third volume level when I'm at work; and, that's still definately loud enough to hear. The ringer volume is loud as well. It does take some tinkering to figure out how to get the volume out of the miniscule factory default setting. However, if you read the manual you'll figure it out right away. There is also a guided video instruction manual available on Sony-Ericsson's web site. I do agree that the camera quality is poor; but, you can't expect much from a cell phone. If you want good picture quality then buy a digital camera. The radio feature is nice as well. I live right next to a radio station and the provided antenna cord has no problem tuning into other stations than the one that's near me.

The reason I gave it 4 stars- the top part of the flip (where the screen is) is wobbly. It doesn't affect how the phone operates...I just worry about it eventually breaking. I do however, have to comment on another reason that this phone is great. A week after I got this phone I dropped it in a rain puddle. I let it dry out, and it pulled through fine. The phone I had prior to this, the Motorola V3 Razr I did the same thing to (I've learned to be more careful with my phones) and immediately the LCD had exploded and it was ruined.

I would definately recommend this phone!!!

First and foremost, this phone works well as a phone. I have had W300i for more than two months and haven't had any dropped calls. Except for a few occasions (which may have been caused by the cell tower), the sound has been clear and the bluetooth also works well. The battery life is phenomenal compared to my previous phone.

I have also used and enjoyed the MP3 Player and FM Tuner. A headphone adapater is included in the box that allows you to use any mini-plug headphones with this unit. A decent set of in-the-ear headphones is also included.

Now for the complaints...

1) The buttons on the phone are very pretty, but difficult to use:
a) The number buttons on the keypad are flush with the face plate and overlap in vertical rows. This makes it hard to press the numbers without looking at the phone; I also have a tendency to occasionally misdial due to the overlapping buttons.
b) The power button is tiny and recessed. You almost have to use the tip of a pen to press the power button.
c) The control buttons on the side of the phone are also difficult to use without looking at them. The "up" and "down" buttons are not large enough and are flush with the side of the phone; I have to use the edge of my fingernail in order to press these buttons.

2) Walkman Features (MP3 Player/FM Tuner):
a) The sound quality of the phone's speaker is okay for voice, but terrible for playing music. I guess this is to be expected. Plan on using corded headphones or perhaps buying a stereo bluetooth headset.
b) You have to have the headphone adapter plugged into the phone in order to use the FM Tuner (even if you are using the speaker). This is because the wire acts as the antenna.
c) Phone takes Memory Stick Micro cards instead of the less expensive and more readily available microSD cards.

3) Accessories:
a) I bought the phone shortly after it was released. At that time, there were almost no accessories (like cases or holsters) available for purchase in stores. Even the Cingular store didn't have anything for this phone. Maybe the situation has improved by now.

It may not sound like it, but I am very pleased with this phone. I just can't help but think of how much BETTER it could have been if the buttons were more usable.

I'm looking for a new phone, and the reviews for this one seem pretty good. However, the Amazon specs for this model have a glaring omission: The phone has an FM radio functionality built in. Many of the reviews note this, but the specs (through Amazon) do not. I'm rating the phone a 4 just to get this info in the reviews section ASAP. If I buy the phone, I'll post my own review. Otherwise -- I found out more at the Sony site -- [...]

Aside from my agreeing with some of the other reviewers who complained about navigating through this phone, my biggest complaint is that the volume level of the phone is take-it-or-leave-it. Neither the phone, nor the much-touted MP3 playing aspect has ANY ADJUSTABLE VOLUME WHATSOEVER. In fact, I chuckled at the reviewer who claims the speaker system sounds like a transistor radio. Speaker system? And if the ambient sound is loud, you can forget about hearing your music through the headphones.
The camera is what it is: a phone camera.
The phone has great reception.
But you'd better not plan on calling out from a crowd. Again, there is no adjustable volume on this phone/MP3 player. Have you ever heard of such a thing?

I got W810 and W300. 1st problem I got with W300 is the rear battery cover is so tight that I had to use some tools to open it, resulting in some scratches. As per manual it should open with just a hard push by thumb finger but in vain. As the price is lower than W810, I can compromise with the screen clarity and so-so camera.

Most of the other reviews have covered the basics here- this is a very good phone when it works properly. The camera may not be the greatest, but I've never bought a phone to add to my photo album. All of the other features worked very well.

I bought two phones for a family plan. One phone started dropping calls and shutting off by itself and eventually had to be returned to Amazon. Since we could not wait up to a month for another phone we decided to drop Cingular (which had only fair service) and return to Sprint (fairly good service for our area, anyway). Too bad-- but we replaced the phones with LG's fusic which is similar and (knock on wood) works very well too.

Cingular repackages the phones in their own box, so what's printed in the Sony Ericsson manual may not match what's in the box. There's actually a list of the contents on one end of the box. I also purchased a w810i, and while the phones are similar in function, it also came with a 128MB Memory Stick Duo, USB cable, and software. So the w810i turned out to be a better deal if you like the candy bar form versus the clamshell.

Also, the AC adapter included is the standard model. There is another model of AC adapter that allows you to charge the phone and plug in the headphones or other accessories. Or you would have to buy the docking station or a charging station. So either you end up with a stack of connectors or a jumble of cables. The new connector seems to be a bit more robust than the previous design on my old T637, but less practical in real use.

Otherwise it is a terrific little phone.


After a year-long, extremely frustrating struggle with seven Motorola cell phones, representing four different models (and a brief, unhappy foray into Samsung territory), I'm delighted to say that the Sony Ericsson W300i is a very good phone.

The W300i isn't as pretty as the Motorola RAZR and SLVR and it doesn't have the solid feel and beautifully designed keypad of the Motorola V551 and V557. Beneath its ugly duckling skin, however, the W300i is proving to be far superior to any of its similarly priced Motorola competitors.

My W300i can acquire and reliably hold a signal in fringe areas where all of my Motorolas either failed to detect a signal or dropped calls after only a few seconds.

The W300i's earpiece volume is much louder than that of any of my Motorolas, which is very helpful in noisy environments, and its sound clarity is as good as, if not better than, any of the Motorolas.

The PC Suite software was a bit of a pain to install and configure, but now that I have it up and running, I appreciate the fact that it can reliably sync my phone with my Outlook calendar. It can even correctly handle recurring appointments with exceptions, which Motorola Phone Tools never could manage to do.

Yes, I wish it had a nicer keypad and, yes, I wish it had a better camera and a higher resolution display. On the other hand, the Sony Ericsson W300i excels at the tasks for which I purchased it - phone calls and Outlook calendar synchronization.

As long as the W300i can do those two things reliably, I'll be happy - and I will never go back to Motorola!

This is the phone I wanted from cingular. It arrived on the estimated arrival date. It came with the headset, and everything needed. I bought it because of the MP3 player the phone has. I wasn't disappointed because it didn't include the memory stick or the data cable. You can get them both for a very low price on [...]. This phone gets excellent signal just about anywhere. I love Cingular.

This phone's bluetooth will work with Tiger's iSync 2.3 and Address Book with the addition of a "feisar" plug in via the net for about $3. The 300i is not on the compatibility list at apple dot com as of my purchase time of Dec 06. -

- In general I agree with some of the other reviews: The interface is not as simple to use as Nokia's, the oddly overlapping buttons are small, the battery time is pretty good (4 x 24 hours with 2 hours of talk time and it's at 40%), it has a nice form factor, good reception, good audibility, and no major problems with Cingular calls in Philly for me. Cingular's customer service has also been okay; I'm a long time subscriber under the former AT&T network Cingular is trying to phase out. I like the FM radio feature and think the music and camera features are less well conceived.

I bought this phone from cingular. I like this phone for a few features.
Pros
small size, good sound quality with and without speaker phone, good reception. Address book is easy to use where you can save up to 5 numbers of a single person and can retrieve it easily by typing the first 2 or 3 letters of name as against in many models where you have to scroll the entire list top to bottom and fish out the name you want.Holds charge to about 2-3 days with average use.Display is bright and clear.Alarm and calender are good. There is a voice recording feature, which I like very much.

Cones
Not user friendly since you have to hit multiple keys multiple times to do anything. As some mentioned this phone does not have a dial and end button; you have to go to menu hit it few times and send/end , it looks Weired, not so? the camera is really bad, pictures taken are not worth anything. Wall/car charger connect to the phone through 2 pins; it can bend or break very easily since it is bare and not protected which will cost you a replacement charger very soon. It is really difficult to take out or replace the SIM card. Because of these, I returned it and got Samsung A707.

I never used the blue tooth set, nor the music features, so no comments.
Mathew Thomas


I've had quite a few Motorolas and some Nokias. I really like this one compared to the rest. One problem I've had with the Motorolas is that the volume was not loud enough in noisy situations (I'm an old dude). This phone has plenty of volume. I like the style of the phone and it seems to be better than average on signal reception. The extra features are nice but I just like a phone that works well and this one does.

The phone has a lot of cool features I have not seen in other phones but it is quite complicated to figure out the basic features such as how to send your call and end it. My other phone had a "send" and an "end" button in this phone you actually have to read the screen that prompts you to push a key to do all of that.
It runs out of charge very quickly compared to other phones.
You have to have their specific headset to use with the phone. The common headsets you find in the store that fit all other phones will not fit this one.
As for dealing with Cingular: The costumer service is good but they are only available till 9pm. Also if anyone leaves you a message before you set up your voicemail those messages will get deleted and you cannot recover them, and so make sure you set your voicemail first.


Just like another review, I to am fighting with amazon to receive the things that were supposed to be included with my phone purchase. (USB cord & memory stick) They said they are not responsible for things the manufacturer did not include and gave me a 15 dollar credit which by the way does not cover the cost of the items that need to be replaced unless you order them through amazon, which I will never do again. Quite the little racket if you ask me. I am going to the manufacturer to see if they will help with this issue but I really think they will tell me to take it up with amazon.

The phone is nice however but shop around and get it elsewhere and make sure you get the accesories that are include with the w300i.


I recently upgraded to this phone and wish I had sooner! I never get dropped calls now. I like the bluetooth connectivity and other technical features. The user interface is very nice. I was used to the Motorola UI, but this is even nicer. The camera is low res, but I didn't buy it for that anyway.
Only down side is that is is very hard to get the battery cover off. I don't have to do that very often, but when I need to add a memory card, I won't look forward to removing the battery cover! The music player is nice. The radio reception is OK, but not super.


We bought three of these phones a month ago. After shopping on Amazon for years, I had always had a wonderful experience until now. Our phones did not come with the USB cables as stated on Cingular, Sony Ericsson, and AMAZON website. They also did not come with the Micro memory sticks that were to be included in the kit. The phones can't be used as we intended without these accessories. The numbers that came with the phones were long distance so our youngest kids can't reach us when they call from school after sports practice. Sony Ericsson and Cingular won't help us with the missing accessories because they keep telling us that these should have been included in our kits, and that we should contact Amazon for the missing parts. We have even offered to buy the accessories because we are so frusrated at this point. We have emailed Amazon numerous times, and they said that there was no way they could replace the missing accessories but they would give us a credit of $15 for two of the cords. Later on they gave us $15 for the third one. We were finally able to convince Cingular to send us one USB cable and we had to pay $30 plus tax. We would like to have a least one more. The $15 dollars Amazon reimbursed us hardly covers that. The memory stick is around $40. There has been a shortage on these according to a rep at Cingular. Perhaps that is why they are reluctant to sell me three of them, and why Amazon is not including them in the kit. Amazon is now selling the Micro Memory Disk and USB Cable for the W300i on line, the same accessories they told us they could not replace for us. This has been a very frustrating experience and will cost you a lot more than you expect if you want a USB cable and a memory stick. We also had to fight with Cingular for numbers that are not long distance. All of our local numbers are taken so we had to choose a nearby town and deal with the fact that our children can't reach us from the school phone. The W300i phone has a lot of features. The buttons are a little small; it's easy to click on the wrong thing. I like the radio, can't wait to get my USB Cable so I can import my MP3's. Ear phones are very comfortable. No full games, only demos, so our older one was disappointed. It takes a while to learn all of the features, but it does a lot things. Check out the phone at a local store if that is an option for you. Don't put yourself through the aggravation and waste hours of your time trying to get your accessories. Buy the phones locally if possible or directly from Cingular or Unicel. We are really disappointed in Amazon and Inphonic.

Phones ordered Oct 21, received today Nov 16
Phone does NOT come with Memory Stick micro.
If you want to port your old number from another carrier to Cingular it will cost you $250.
When I get the phone charged and working I'll review the phone.

This phone does a lot of nice things, but is a master of a few of them.

Let me be clear on this. I'm not saying the phone is bad. In fact, it's very well featured, but don't expect it to be the "last phone you'll ever need to buy". This one will just last you much longer, even if it can't be used as a phone anymore.

Depending on where you buy it, it may or may not include a Memory Stick Micro or USB cord. So, shop around for deals on included accessories. All of the phones come with a handsfree cord and stereo earbud headphones. You can also use your favorite pair of headphones instead, even for making telephone calls, due to the standard 1/8" socket on the handsfree mic cord.

The phone is nice and light, yet still has some "substance" to it. The screen is bright and the buttons are easy enough to press, even with my thick fingers.

Sound quality is good. I don't get too picky about telephone sound quality, but I can tell you that I do hear the other party quite well. I just don't rate it on an audiophile scale like other people do. It's no better or worse than your cordless phone at home.

The menus are abundant and a bit confusing, but it's easy to get used to it. I'm only being honest. I would NOT dismiss this phone simply because the menus follow a slightly different standard than other phones.

Now to elaborate on some of it's better features:

1. The FM Radio - A nice little feature, even though you get to it through the "Games" menu. It has a fully tunable FM Radio built in. You can have it auto-program the presets to all the stations it can find. You can even name the stations as you wish. The reception is OK. In the office, I have a hard time getting some of the weaker stations. The battery in the phone lasts a long time in FM radio mode. For two days, 8AM-5PM, I had the radio playing through my desktop computer speakers (remember the standard plug I told you about), and the battery was only down to less than 1/2 full. I hear you can actually shut the phone feature off and it just becomes a radio/MP3 player with a much longer battery life. There is a minor drawback, in my opinion. I wish it had an internal FM radio antenna. The handsfree cord acts as the antenna. It will not let you turn on the radio until the HF cord is attached. It will automatically turn off the radio when you disconnect the HF cord. If you want to listen to the radio without headphones, you can switch to the built-in speaker from the radio menu. Set it on the table and it sounds like a handy little transistor radio. The sound quality is great through the headphones, though. I still like mine hooked up to the speaker system on my desk. I've had people ask where the radio is coming from, then I lift up the 'little' phone and show them.

2. MP3 player - Believe it or not, I didn't use this much. I didn't "shop around" and ended up getting my phone without an add-on memory card and USB cable. But I did put a few in the internal memory. It's a nice basic MP3 player that provides playlist capabilities. The sound quality is what you would expect from a portable MP3 player. But unlike most other MP3 players, this will play videos too. After converting some home movies to .3gp format for the phone, I was able to take the videos along with me. Maybe I'll convert some video podcasts and take them with me to view while I'm waiting in a restaurant or something.

3. Games - Let me interject the fact that the SonyEricsson website has great support for this phone. They even provide you with free games, screensavers, etc. to add to your phone. Gameplay is quite good for this phone. I'm sure it maintains playability for the faster paced games that can be purchased online. I didn't get this phone for the games. Therefore, I go with whatever free games vendors are willing to offer.

4. The Camera - What can I say. It's an adequate "substitute" for a real digital camera. If you need a picture or a movie in a pinch, it'll do it. There's even a "night mode" if the lighting is bad. There is no flash. My last cameraphone had a "flash", but the white LED it used was a poor excuse for a camera flash. If you don't subscribe to a media package add-on with your service provider, you can transfer the pics and videos to your PC via the.......

5. PIM Tool - Think of this like HotSync for Palm or ActiveSync for Pocket PC. You can pretty much do the same stuff. The "PC Suite" program that you can download free from the SonyEricsson website lets you connect your phone to the PC via USB cable, Infrared, or BlueTooth and transfer contact, appointment, and calendar information (from MS Outlook). On first sync, my scheduled meetings were now in the phone and it even picked up the notification alerts from the original appointment and makes a sound when a meeting is due. You can even "open up" the phone like a disk drive and transfer files to/from it using drag-n-drop within Windows (and MAC too, I believe). This includes pictures and videos. If your service plan supports it, the PC Suite software will provide a wizard to help you "tether" your phone to your PC to connect to the internet through it. That's a great feature for where there is no hotspot.

6. The phone - Can you believe this actually makes calls, too? I won't go into too many details since most phones are the same when it comes down to the actual phone call making features. It includes a large contact list, voice dial, Caller ID on the front display, etc.

One last thing, it's not activated by default, but you can turn on the Sleep Mode Clock to allow it to display a non-backlit time of day on the outside screen so you don't have to flip it open to view the time.

Oh yeah, it's a cool phone, in case I didn't mention it.